LOS ANGELES, OCTOBER 7, 2021 – Artist/producer Dennis Lorenzo’s oldest memories take him back to listening to Stevie Wonder, Michael Jackson, and Prince with his mother, and standing in front of the TV watching wrestling, in which the promos and theme songs were primarily rock music. With a strong attraction to both ends of the musical spectrum—soul music and hard rock—Lorenzo picked up a guitar for the first time at the age of sixteen and never looked back, ultimately taking his career to the “American Idol” stage, climbing steadily to the Top 10. Today, he relies on KRK ROKIT G4 Studio Monitors, whether producing tracks that lean more towards soul or rock—it’s always KRK.
When he relocated from West Philadelphia to Atlanta, he built his first project studio and spent countless hours writing songs and playing guitar. The Atlanta scene came with an entirely different music culture than Lorenzo was used to, as Migos, Drake, and Swae Lee were shaping a new sound in hip-hop. Lorenzo quickly fell in love with this new “Trap” sound.
Two years in Atlanta added a new element to Lorenzo’s sound, but he felt Los Angeles was the place where he could take his music production career to the next level. His first few months in the new city proved challenging as he battled homelessness, but opportunity would soon present itself. In 2018, he auditioned for “American Idol,” where he would crack the Top-10 and change his life forever. After his time on the show, he dove right back into the LA production scene, mixing tracks for The Game, Marsha Ambrosius (Songwriter for Michael Jackson, Alicia Keys, and Jojo), and JD McCrary (Simba from Disney’s “The Lion King”). He’s also worked with a range of GRAMMY® award-winning musicians, including Gary Clark Jr., Allen Stone, and Lionel Richie, among others.
With KRK ROKIT 7 G4s on his desk, Lorenzo can rely on realistic audio playback, no matter the genre he’s mixing. “The ROKIT 7 G4s are perfect for my home studio,” says Lorenzo. “I need that boom when I’m playing back my records, but I also need clarity, and that’s what the G4s bring me—the best of both worlds. For the price range, you really get honest playback from these speakers. I recommend the KRK G4s for any home studio.”
KRK studio monitors’ superior sound quality isn’t the only standout feature when it comes to Lorenzo’s ROKIT 7 G4s. “Aside from just the auditory sense of things, the design is fresh and sleek—these things really stand out on my desk,” he adds. “Plus, the monitors have an LCD screen on the back and can be connected to KRK’s Audio Tools app, which helps in achieving the exact sound I’m looking for. With KRK, I have everything I need.”