Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music

Altman Solon Survey: U.S. Fans Watching More Live Sports, but Growing Interest in “Snackable” Content, Fan-Focused Technologies like NFTs, Virtual Reality Preview Evolution of Sports Viewing

2022 Global Sports Survey of 17 countries spotlights the key trends and developments shaping the world of sports, how fans engage, and what it means for properties, media partners, and investors

BOSTON–(BUSINESS WIRE)–U.S. sports fans are watching more live sports since the start of the pandemic in 2020 to today, according to a survey of consumers across 17 markets by leading global strategic consulting firm Altman Solon. Altman Solon’s survey also shows that new technologies increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain, are drawing fan interest.

The 2022 Global Sports Survey finds that more than half of respondents (58%) are watching more sports now compared to 2020 (51%), which saw many sporting events, including the Tokyo Olympics, cancelled or postponed. The survey also shows that 68% of U.S. sports fans watch live games at least weekly, one of the highest rates globally. However, more than a quarter (27%) of U.S. sports fans say they prefer catching clips of game highlights than watching the games themselves.

The complete report on global sports trends can be found here.

The survey finds strong interest in using augmented and virtual reality technology to consume and interact with sports content at home. The U.S. and Japan had the highest levels of interest in using VR for sports, with more than two-thirds of U.S. headset owners interested in watching live games in VR. Other popular VR uses include watching live games as if inside the arena and experiencing live action from a player’s point of view. The survey also measures interest in augmented reality, which provides clubs, leagues, and athletes with potential opportunities to build and market new digital experiences for their fans.

Despite the recent volatility in value of cryptocurrencies and NFTs, sports fans globally are also showing interest in these new technologies as more sports leagues and franchises have developed blockchain- and crypto-based offerings and partnerships in the past year. U.S. fans have among the highest interest in alternative technologies, with respondents choosing to buy NFTs or digital collectibles (24%) and use cryptocurrency to attend sporting events (23%) ranking as the top uses.

“The U.S. and global sports industries are experiencing an evolution driven by innovation and changing consumer behavior. Since viewership and interest in sports came back strong after the pandemic, we’ve seen significant investment in multi-billion-dollar deals for franchises and media rights and the development of new technologies and experiences that can enhance and supplement the traditional fan experience,” said Altman Solon Director Matt Del Percio. “In this dynamic global market, leagues, teams, and media partners have shown a willingness to try new things, from augmented and immersive viewing experience to new blockchain-based ownership and monetization models, to attract and retain fans – and the survey points to these efforts having the potential to pay off.”

Other key data points include:

● U.S. survey respondents watch about 4.3 hours of live sports per week.

● 54% of U.S. sports fans watch women’s sports at least monthly.

● 44% of U.S. sports fans watch highlights on social media at least monthly.

● 27% of U.S. sports fans listen to sports radio at least monthly.

In developing this report, Altman Solon surveyed 17,000 adults across 17 countries, including Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, India, Italy, Japan, Korea, Mexico, Spain, UK, US, United Arab Emirates, between July – August this year. Respondents represent the country’s population, weighted by age, gender, and income. Altman Solon will release more results from the survey in the coming weeks.

For further information, please visit www.altmansolon.com.

# # #

Contacts

Altman Solon:
Nana Rodaki/Reece Hainesborough

Platform Communications

altmansolon@platformcomm.com
Tel. number: +44 (0) 203 832 3690

Staff

Recent Posts

LambdaTest新增人工智慧支援的整合式測試智慧,以此升級其Playwright自動化測試體驗

隨著Playwright越來越受歡迎,此次的新增功能將幫助數位化企業作出更有效的決策 印度諾伊達和舊金山--(BUSINESS WIRE)--(美國商業資訊)--智慧全通路數位化體驗測試雲平臺LambdaTest宣布,已在其Playwright測試雲產品中增加了人工智慧(AI)支援的先進測試智慧功能。透過這項新功能,LambdaTest現在使企業能夠更深入地瞭解其測試執行過程,並幫助他們有效簡化品質保證過程。 LambdaTest一直在努力增強其Playwright自動化測試雲,而測試智慧功能便是其新增功能。過去一季期間,LambdaTest已經新增了多項功能,如瀏覽器擴充測試、根據IP的地理位置測試和Playwright組件測試。客戶將很快可以利用Playwright在實際Android設備上進行測試。 LambdaTest共同創辦人兼產品負責人Mayank Bhola表示:「測試智慧是企業數位化轉型的核心。隨著Playwright在商業領域的採用率日益提高,我們非常高興能幫助客戶更深入直覺地查看其測試情況,使他們能夠更快地發現問題,並最佳化測試流程。我們正在不斷努力升級公司的自動化產品,以適應當今數位時代不斷增長的測試需求。採用Playwright自動化雲端的客戶將很快能夠在Android的真實設備上進行測試。不久之後我們還將發布更多功能。我們的目標是確保我們的企業測試平臺能夠完成類似測試執行這樣的繁重任務,讓用戶可以集中精力完成其他任務。」 LambdaTest還宣布針對企業推出數位化體驗測試雲。該產品將帶來一流的全方位測試執行與協調平臺,結合富有洞察力的測試分析和可自訂部署選項——公有雲、單一租戶或內部部署,使企業能夠加速數位化轉型。 此外,微軟董事長兼執行長Satya Nadella最近在班加羅爾舉行的2023年微軟未來就緒技術高峰會(Microsoft Future Ready Technology Summit)上發表了主題演講。他表示:「LambdaTest對於測試自動化的作用類似Kubernetes對於容器協調的作用。LambdaTest能夠圍繞測試自動化創造更高水準的效率,使人們能夠真正專注於測試而非測試協調。」 如需瞭解更多詳情,請造訪:https://www.lambdatest.com/playwright-testing 關於LambdaTest…

9 hours ago

LambdaTest新增人工智能支持的集成式测试智能,以此升级其Playwright自动化测试体验

随着Playwright越来越受欢迎,此次的新增功能将帮助数字化企业作出更有效的决策 印度诺伊达和旧金山--(BUSINESS WIRE)--(美国商业资讯)--智能全渠道数字化体验测试云平台LambdaTest宣布,已在其Playwright测试云产品中增加了人工智能(AI)支持的高级测试智能功能。借助这一新功能,LambdaTest现在使企业能够更深入地了解其测试执行过程,并帮助他们更好地简化质量保证过程。 LambdaTest一直在努力增强其Playwright自动化测试云,而测试智能功能便是其新增功能。过去的一个季度期间,LambdaTest已经新增了多项功能,如浏览器扩展测试、基于IP的地理位置测试和Playwright组件测试。客户将很快可以利用Playwright在实际安卓设备上进行测试。 LambdaTest联合创始人兼产品负责人Mayank Bhola表示:“测试智能是企业数字化转型的核心。随着Playwright在商业领域的采用率日益提高,我们非常高兴能帮助客户更深入直观地查看其测试情况,使他们能够更快地发现问题,并优化测试流程。我们正在不断努力升级公司的自动化产品,以适应当今数字时代不断增长的测试需求。采用Playwright自动化云的客户将很快能够在基于安卓的真实设备上进行测试。不久之后我们还将发布更多功能。我们的目标是确保我们的企业测试平台能够完成类似测试执行这样的繁重任务,让用户可以集中精力完成其他任务。” LambdaTest还宣布面向企业推出数字化体验测试云。该产品将带来一流的全方位测试执行与编排平台,结合富有洞察力的测试分析和可定制部署选项——公有云、单一租户或内部部署,使企业能够加速数字化转型。 此外,微软董事长兼首席执行官Satya Nadella最近在班加罗尔举行的2023年微软未来就绪技术峰会(Microsoft Future Ready Technology Summit)上发表了主题演讲。他表示:“LambdaTest对于测试自动化的作用类似Kubernetes对于容器编排的作用。LambdaTest能够围绕测试自动化创造更高水平的效率,使人们能够真正专注于测试而非测试编排。” 如需了解更多详情,请访问:https://www.lambdatest.com/playwright-testing 关于LambdaTest…

9 hours ago

Big Purple Dot Integrates ChatGPT to its CRM Ecosystem, Becomes the First in Mortgage and Real Estate Industry

Big Purple Dot introduces the power of BPD AI Assistant to its end users to…

9 hours ago

SetSchedule Acquires Rentastic, an Accounting Software for Real Estate Investors, and Announces its Plans to Expand into Property Management

Irvine, California--(Newsfile Corp. - March 30, 2023) - SetSchedule is a technology company based in…

15 hours ago

SmartRIA® Announces Second Strategic Investment Round from Dynasty Financial Partners and MarketCounsel

Strategic investment round from Dynasty Financial Partners and MarketCounsel Supports SmartRIA's Expansion into Enterprise Compliance…

15 hours ago

Sunday FunDay Traditions Begin at Smokey Bones

Enjoy All-day Brunch from 11 a.m. to Close with New Menu Items PLANTATION, Fla.--(BUSINESS WIRE)--All…

15 hours ago